I don’t know about you, but I feel 2013 is a turning-point type of year. Although the future is uncertain, as it always is, I sense a sort of energy that is feeding opportunity. Trendwatching.com’s article “10 Crucial Consumer Trends for 2013” (http://www.trendwatching.com/trends/10trends2013) says it like this:
“2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you’re in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or ‘old’ technologies applied in new ways), new business models… hey, what’s not to like?”
Trendwatching.com has identified over 10 crucial consumer trends that I believe warrant evaluation and consideration for your business and marketing efforts in 2013. In fact they don’t just warrant it, they command it.
Consumers are savvy. They don’t want to be sold. They want a relationship with brands, products, and services that enhances their lives. As it is in any relationship, listening to the other person in the relationship and helping him/her get what he/she wants helps the relationship flourish. This isn’t just for personal relationships. It’s critical in your relationship with your customers and clients. So what to do in 2013?
I encourage you to read this “10 Crucial Consumer Trends for 2013” article and apply it to your business. Here is a list of each topic you will find in the article with an added ‘real estate’ infused perspective and questions to consider:
So how and what will you do to understand and cater to your customers’ and clients’ needs in 2013? How will you serve? How will you deliver? The opportunity is now. The opportunity is yours.